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Services

One tool you won't find in the Wordshop workshop – a cookie cutter. That's not how inspiration or innovation happens. We identify the right set of services for each project's unique challenges and create a customized approach based on proven methodologies.

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Good Gracious! Beverage Company: Brand strategy, naming, tone of voice, principles, intuitive URL own-ability (Image: © Good Gracious)

P&G, Metamucil Brand Repositioning: Insights research, segmentation strategy, brand strategy and architecture, , product innovation, brand story, complete verbal identity, creative direction, activation plan, vision plan

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How we help:

Research & Insights

Qual/Quant Design

Analysis & Reporting

Consumer Insights

Naming Insights & Validation

Design Insights & Validation

Marketplace Audits

Trend Analysis

Journey Mapping

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Brand Strategy

Brand Driver Workshops

Brand Positioning

Brand Architecture

Consumer Personas

Innovation Workshops

Verbal Identity​

  • Brand & Product Naming

  • Tone of Voice & Principles

  • Taglines & Descriptors

  • Brand Stories

  • Campaign Messaging

  • Key Claims

  • Copywriting

  • Naming Workshops

Marketing

Segmentation Strategy

Activation Planning

Channel Strategy

Campaign Development

KPIs & Performance Metrics

Vision Plans

Management & Support

Creative Direction

Creative Briefs

Brand Identity Guidelines

Brand Voice Guidelines

Brand Onboarding

Project Management

Any questions so far?

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